Maximum Sunshine Productions | Creativity
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Creativity

Willy Loman vs The Zombies

“Attention must be paid,” sobs Linda Loman about her poor, doomed husband, Willy, in Arthur Miller’s “Death of a Salesman.” It’s a seminal moment in a landmark play. But when I hear that line, I don’t ponder on the importance of every human’s dignity, as Mr....

Why I Like to KISS When I Write

Occam’s famous razor tells us that the simplest explanation is usually the best. I’d add a little razor of my own to Mr. Occam’s philosophy: more often than not, the shortest way to say something is also the best. As I mentioned when I recently...

In Defense of Clippy

Remember Clippy? If you’re chuckling derisively right now, you do. For the uninitiated, Clippy was a much-maligned animated, anthropomorphized paper clip created by Microsoft as an “intelligent user interface” assistant for Microsoft Office products in the late 90s and early 00s. The software would monitor what...

Having a story vs. telling a story

What's the difference between having a story to tell, and telling a story? That touches on the heart of what we do at Maximum Sunshine Productions. I want to share a good article I came across recently that points out why just presenting all the...