Having a story vs. telling a story
What’s the difference between having a story to tell, and telling a story? That touches on the heart of what we do at Maximum Sunshine Productions. I want to share a good article I came across recently that points out why just presenting all the facts, no matter how compelling you think they are, doesn’t mean that you’ll get anyone to care.
Sgt. Joe Friday may have made a name for himself with his catchphrase, “Just the facts, ma’am,” but no one would remember Jack Webb if he’d used that philosophy in creating and writing the iconic Dragnet (one of my all-time favorite cop shows!). The article cites studies that underscore the most important thing I can think of when it comes to engaging an audience, whether you’re producing a television show or short video clip for the web … or anything:
“…it’s the emotion drawn from the story—not the facts—that move us to action.”
Great stories, no matter the subject, are always about people. The things that happen to them, their journeys, are interesting because you have feelings one way or the other about the human beings you’re meeting. Whatever the larger message is, the audience will be more receptive to it if they care about the people. That’s how we approach our storytelling in every production.
Anyway, here’s a link to the full article. It’s worth a few minutes of your time.