What Does the Average Video Cost?
I’m not familiar with the work of Slate and Main, a Minneapolis-based creative agency, but I like the way they think. They’ve just published a very thoughtful blog post that breaks down the cost of a video project in a way that’s very helpful to anyone who’s looking to have a video produced for them. I’ve been budgeting video projects for years and while it’s second nature to me, I can see why a client might wonder why things seem to cost so much even after I’ve spent so much time trying to keep the budget reasonable. Slate and Main not only clearly explains all of the steps it takes to produce a video, but lists price ranges for all the equipment and every possible crew member. I found their numbers to be right on the money.
As the Slate and Main post puts it, “Buying a video is a lot like buying a car. You can spend $2,000; $20,000; or $200,000 if you’d really like to. However, at the end of the day they are all cars… but some will be noticed and some won’t be. You can put however much into a video as you’d like but you need to let your team know what kind of scale to dream on before they start dreaming.”
That’s a really, really polite way of saying “you get what you pay for!”
Here’s the link for the blog post: http://www.slateandmain.com/blog/what-does-the-average-video-cost